Metrics & Strategy

AARRR (Pirate Metrics)

Dave McClure's funnel: Acquisition, Activation, Retention, Referral, Revenue. Maps the user lifecycle from first touch t

Activation (AARRR)

The moment a new user first experiences the product's core value — the 'aha moment.' Measured as the percent of new user

North Star Metric

The single metric that best captures the core value a product delivers to customers and predicts long-term growth. Examp

DAU/MAU ratio (stickiness)

Daily Active Users divided by Monthly Active Users, expressed as a percentage. A higher ratio means users return more fr

Retention vs. churn

Retention is the percent of users who remain active over a period; churn is the percent who stop. They are complementary