Product Sense & Design

CIRCLES Method

A product-design framework by Lewis Lin: Comprehend the situation, Identify the customer, Report customer needs, Cut thr

First step in any product-design question

Clarify scope and goals before solutioning: confirm the product, the target user, the business goal, and any constraints

User personas in product sense

Distinct user segments with different needs, contexts, and pain points. Defining personas lets you scope the problem and

Jobs To Be Done (JTBD)

A lens framing products by the 'job' a customer hires them to do. Focuses on the underlying outcome/progress the user se

User pain point vs. need

A pain point is a specific friction or frustration in a user's current workflow; a need is the underlying outcome they w